6/21/2023 0 Comments Find people on pinterest![]() How to Choose the Right Pinterest Keywords Create A Master List of Keywords ![]() You have to be conscious of context when it comes to using keywords. In October of last year, if someone searched “DIY face mask” on Pinterest, it probably resulted in a ton of beauty-related posts, like how to make a mud mask. But if you search for “DIY face mask” in 2020, you’re bound to find a lot of content on how to sew your own face mask. It’s vital to keep the searchers’ intent in mind as you nail down your Pinterest keywords. You’ll need to check to see what type of content pops up when you search on those keywords in Pinterest. Keep in mind that what you type into the search box might not actually generate the type of content you’re expecting. You’ll need to get more specific and drill down a bit in order to zero in on what you post about. If you have super general categories (think “DIY”), you will see a ton of results pop up. Use those words within Pinterest’s search feature to see what comes up. Review your site categories or a word cloud generated from your site. If you have never used Pinterest for your business, the best place to begin looking for the right Pinterest keywords is on your own website. There are many new businesses beginning to use Pinterest right now. This means that organic keywords really power the platform. What hasn’t changed is that Pinterest is still a search and discovery network. We’ve already talked about the algorithm update and how you need to view your Pinterest stats with a new lens in 2020. In today’s podcast episode, we also talk about the shifts and changes in keywords that is happening in 2020 (the craziest year ever).Ī lot of things have changed recently on Pinterest. Steph is the Project and Content Manager here at SPM, and today she’s here to talk about searching for the right keywords to target on Pinterest in order to be found in search. We want to make sure that when they search for a specific topic or product, they find YOU. ![]() Pinterest users experiment with different keywords to find what they are looking for. We all know that keywords are important but how do you find the right Pinterest keywords to use when you’re on the platform? This is the question we’re answering today.
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